Senior Kraft Heinz marketer: As ecommerce grows, profitability must be addressed

Although the start of 2021 has been a bumper year for a lot of brands on e-commerce, having to adapt to a new supply chain has to lead to a totally different profit structure.

Is an increase in e-commerce causing a profitably squeeze for your business?

Read the full story here: https://www.campaignlive.co.uk/article/senior-kraft-heinz-marketer-ecommerce-grows-profitability-addressed/1708751

Should I Try The Hybrid Approach?

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Got some price increases?

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